City to Sea
Michelle Cassar is a photographer, mini-filmmaker, surfer and speaker. She started living and inspiring Being-PALL (Plastic A Lot Less) in 2008 after learning about plastic pollution first hand while living on the West Coast of Portugal. She was invited to be the Creative Director at City to Sea in 2015. City to Sea’s a non-profit organisation running campaigns to stop plastic pollution at source. Their primary campaigns are ''Refill'', Europe''s leading free tapwater initiative; ''Switch the Stick'', their successful cotton bud campaign run in 2016\17 which called on all UK retailers to switch from plastic to paper stem buds, stopping over 400 tonnes a year of single-use plastic at source and ''Plastic-free Periods'' which to date has directly reached over 4 million people and includes a schools pilot currently being run in 22 schools with 6000 students.
From Local to Global – How Can We Connect Local Consumers with the Global Impact of their Consumption
We currently have a wonderful opportunity, quite literally, in our hands. Plastic is the one calling card laying on every beach and riverbank around the world and is the most popular and most talked about environmental issue of our time.
In sharing my personal story of campaigning against plastic as source, I hope to inspire us to recognise that we are all powerful change makers. It is through our local consumer choices that we hold this exciting opportunity for global environmental impact.
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